- Ability to Grow
- Unique Design
Many times when I speak to someone about a fully custom website that person thinks of what the final product will look like. After discussing options that person realizes that function, or how a website operates (including navigation, forms, etc), is equally important. There are also other aspects of custom web design that a client might never consciously think of.
Making sure your website loads quickly ensures visitors won't get impatient and go elsewhere. Clean code, along with images that are optimized for the Internet, are two of the best ways to help ensure your website isn't plagued by long load times. After all, no one likes to see a blank white screen or partial page while "surfing the net."
As previously stated, site appearance is what most people think of when someone mentions a custom website. Small changes can have an enormous impact. Whether it be the color of a menu, the size of an image, or changing something by five pixels, having a custom website means having a site the way you want it.
A number of years ago Internet Explorer was the most common web browser and, at one time, had over 83% market sharesource. While not necessarily a good practice, a web designer could get away with designing a site just for Internet Explorer and no one would be the wiser if it wasn't rendered properly in other browsers. Today, however, there is an ever increasing number of browsers. Chrome, Firefox, and Safari are gaining market share on Internet Explorer every day. This means it is increasingly important to make sure a website looks the same in every browser. This cross browser compatibility is accomplished by using current web standards such as HTML5 and CSS3 for starters.